With the tense economic situation, rising costs, supply chain disruptions and volatile environments, companies are facing numerous challenges. According to a survey of experts in the UNITY customer network, more than half of the companies surveyed consider location selection and evaluation to be of ‘extremely high’ to ‘high’ relevance.

The choice of location is more than just a question of cost savings. Particularly in our complex and dynamic global economy, it is a key success factor in corporate strategy.

In the OPPORTUNITY ‘Strategic Location Selection & Evaluation’, the authors create incentives to critically review existing production networks and find a balance between cost and strategic considerations. With the help of the described process model, the complex decision of site selection is structured in four steps: scenario development, scenario evaluation, decision preparation and implementation planning.