Innovation BoostCamp: Reinventing lotteries for a younger generation

Systematic, sprint-based development of a new lottery product for millennials

Analysis of the target group to identify requirements and drivers, validated by target group interviews; development of a customer journey to optimally address the target group
Development of innovative product ideas in four full-day BoostCamp workshops
Conduction of feasibility checks and preparation of initial business cases
Design of prototypes to illustrate and user test the ideas
Preparation and implementation of jury pitches to select the best product idea
Definition of an implementation roadmap for the market launch of the idea within 12 months

"UNITY led us to an innovative product idea with targeted analysis and creative workshops. We now have a clear vision and an implementation schedule for our new product.”

Susanne Moormann

Head of Customer Engagement and Marketing

WestLotto