Evolving the App-/Mobile Strategy

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Evolving the App-/Mobile Strategy

Development of strategic scenarios and validation through prototypes and UX/user feedback

Analysis of user reviews on relevant platforms to derive concrete optimization approaches for the future app structure
Development of app scenarios including clickable prototypes based on clearly defined user needs – derived from a strategic competitive analysis
Conducting UX user tests to identify key expectations and usage patterns of relevant target groups
Derivation of valid recommendations for a suitable mobile strategy – aimed at targeted market positioning and sustainable strengthening of competitive capabilities and revenue potential

“The experience of the team in digital product development was extremely valuable. UNITY supported us in developing strategic scenarios, making new ideas tangible through prototypes and placing them realistically in the market context. This enabled us to make profound strategic decisions.”

Susanne Moormann

Head of Customer Engagement and Marketing

Westdeutsche Lotterie GmbH & Co. OHG

Your contacts

Sebastian Befeld

Business Area Lead

Paderborn, Germany

Dr. Dominik Fischer

Head of Strategy & Innovation

Paderborn, Germany

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