Product group strategy Geopress

Development of a quantifiable business strategy 2025+ for a product group

  • Compilation and analysis of the initial situation by evaluating the market situation and the competitive environment
  • Creation of a distinct strategic orientation in the form of a vision and strategic goals
  • Quantification of the strategically necessary sales figures at product and market level using a market performance and market segmentation matrix
  • Creation of a long-term strategy roadmap based on concrete project initiatives to achieve identified target states for described fields of action

“With the support of UNITY, we were able to derive a quantifiable growth strategy for our product group. Thanks to the transparently measurable target framework, measures and the degree of strategy fulfillment can be tracked concretely.“

Christoph Volkmer

Vice President Product Management Piping Systems, Corporate Technology

Viega GmbH & Co. KG

Your Contact

Dr. Dominik Fischer

Head of Strategy & Innovation

Paderborn, Germany
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