Guiding numerous Microsoft Partners into the Business of the Future

Standardized Workshops for Microsoft Partners:Mastering the Transformation to Become a Cloud Solution Provider

Topics such as cloud transformation, IoT and the transition from products to services are changing the business models of IT companies. Microsoft drives these trends with a broad cloud-based technology and solution portfolio that is being carried out by over 30,000 German partner companies of SMB and corporate customers. In order to shape the rapid transformation of Microsoft partners both internally and externally, Microsoft, together with UNITY and other partners, has launched the BIG-Initiative – “Business.Innovation.Growth.” As a part of BIG, UNITY consultants have supported several IT companies on their paths towards the business of the future through Business Transformation Workshops, and put strategies and business models to the test. Together with management teams, UNITY planned innovative service portfolios and anticipated the necessary changes in the organization. Through change programs and supporting governance models, UNITY was able to ensure that the company culture and employees were prepared for and enthusiastic about the upcoming changes. Together with the Microsoft organization, the BIG Initiative will continue to be driven forward in 2021 and anchored in the strategic development of Microsoft’s partner network.

Transformation support for over 30,000 Microsoft partners in Germany

A short, 3-day course in developing SaaS strategies

“During the transformation workshops, we were able to set central cornerstones to develop our product and SaaS offerings with UNITY. The team provided methodology, impulses, and last but not least, they completely satisfied our management team’s expectations and laid the foundation for our change in the coming years as a part of our strategy and portfolio planning.”

Kay von Wilcken



“In the workshop we were able to set important foundations for our future cloud strategy. It‘s fascinating how much clarity we were able to achieve in our management circle in such a short time.”

Till Vieregge

Member of the Executive Board

akquinet AG

“In the course of this workshop series, we have gained important insights into our shared objectives for 2022 and have consistently converted these into measures to be taken.”

Martin Stratmann


OEDIV - Oetker Daten- und Informationsverarbeitung KG

Your Contact

Sebastian Befeld

Head of Business Area

Paderborn, Germany
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