Brandworld Customer Experience
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Customer Journey Sprint
Designing a future-ready and digital customer experience for the upcoming Kalkhoff Brandworld:
- Exploration of the initiatives digitalization
- Analysis of target groups for the brand world
- Identification of undiscovered and future customer needs
- Design of user stories along the customer journey
- Creation of a touchpoint map with the solutions
- Developing of a roadmap for the brand world and prioritization with a maturity model for different areas
- Identification of strategic needs for action
- Development of a framework for the management decision-making and the execution of the roadmap
Your Contacts

Michael Wolf
Partner, Business Area Lead
Hamburg,
Germany