Brandworld Customer Experience ​

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Customer Journey Sprint

Designing a future-ready and digital customer experience for the upcoming Kalkhoff Brandworld​:

  • Exploration of the initiatives digitalization
  • Analysis of target groups for the brand world
  • Identification of undiscovered and future customer needs​
  • Design of user stories along the customer journey​
  • Creation of a touchpoint map with the solutions​
  • Developing of a roadmap for the brand world and prioritization with a maturity model for different areas​
  • Identification of strategic needs for action​
  • Development of a framework for the management decision-making and the execution of the roadmap​

Your Contacts

MBS Prof. Dr. Hans H. Jung


Munich, Germany
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Michael Wolf

Partner, Head of Business Area

Hamburg, Germany
Contact us