From CRM Strategy to Successful Introduction
CRM Target architecture, selection, introduction and organizational development
- Developed a CRM strategy based on an analysis of the initial situation
- Identified concrete areas of action and created a master plan of action
- Created the target architecture for IT and derived success-critical use cases
- Coordinated and implemented the CRM system and service provider selection process
- External project management for the IT introduction of an integrated marketing, sales and service cloud solution
- Conceptualized and anchored customer-centric processes within the organization
- Developed CRM principles as well as organizational development and change management
Your Contacts
Matthias Söllner
Principal
Munich,
Germany