Market Analysis, Positioning, Pricing

Market Analysis Digital Service Innovation

  • Analysis of market requirements
  • Analysis of market and business models (e.g. product sales, pay per use) for the future digital service innovation
  • Development of a digital service business model
  • Calculations of the business cases for clients and simulation of impact on business cases for relevant ecosystem partners
  • Implementation plan for market launch
  • Training of sales managers to sell innovation

Your Contact

MBS Prof. Dr. Hans H. Jung


Munich, Germany
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