Artificial intelligence in air traffic management – quantitative business model assessment

Basis created for further business planning

Austro Control Digital Services GmbH has developed an AI-assisted software called TRAVIS that uses current weather data to support the planning of flight routes. Similar to the traffic jam reports used in navigation apps, TRAVIS forecasts thunderstorm cells along the route and then calculates the optimal route to the destination airport. This reduces fuel consumption and minimizes and predicts delays in arrival time. The latter also reduces complexity at the destination airport, as air traffic is based on fixed planning.

Based on the Corporate Finance expertise of the UNITY Innovation Alliance, UNITY conducted an assessment of the business model and the business case of the product in terms of a fair value proposition. Therefore, the market environment was analyzed and the target customers were defined. In order to be able to further develop and concretize the business model, a pricing and revenue plan were then derived. In the project, a business case for the product was developed and a 5-year forecast was derived. Finally, a quantitative business model evaluation was conducted based on discounting and multiplier methods – this serves the company in its further business planning.

Further development and concretization of the business model

Development of a business case for the product

5-year forecast to support the business planning

“Together with UNITY, we evaluated our product with regard to potential business development. This enables us to make a sound assessment of our further business planning.”

Gernot Waldsam

Managing Director

Austro Control Digital Services GmbH

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Jannik Woste

Head of Strategy, UNITY Innovation Alliance AG

Paderborn, Germany
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Florian Heffeter

Managing Director UNITY Austria GmbH

Salzburg, Austria
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