MBS Prof. Dr. Hans H. Jung teaches ‘International Marketing’ at Munich Business School and heads the ‘Digital Customer Experience’ specialist group. His clients include well-known market-leading companies from the automotive, energy, consumer goods, mechanical engineering and process industries, among others.

He previously worked for many years as a manager and consultant for Daimler AG and the BMW Group in Germany and abroad. His focus is on the ‘development and successful marketing of business models for services’.