The challenges in the sports industry are diverse. On the one hand, the operational business must be lean and effective in meeting the requirements of the various customers (fans, sponsors, partners, associations). On the other hand, it is important to exploit the opportunities of digitalization appropriately and efficiently. In the end, both must pay off in terms of strategic goals, such as increasing customer and fan satisfaction, increasing revenue, and reducing costs.
Four key areas of action are crucial for successful digitalization in the sports industry:
UNITY has conducted successful projects in the sports industry since 2008. We have developed a broad range of services specifically for digitalization in sports. In doing so, we always pursue the goal of harmonizing the requirements and needs of fans with the goals of the organization.