Dr. Michael Herbst

Expert for foresight, strategy and innovation management

Get to know Dr. Michael Herbst

Dr. Michael Herbst

Dr. Michael Herbst

Partner at UNITY

Dr. Michael Herbst is Partner and Business Unit Manager at UNITY and heads the Cologne office. He has been advising DAX 30 companies on future, strategy and innovation issues for more than ten years. In his daily work, he prepares his clients for the fundamental changes of the future, increases their innovative strength and supports them in the necessary change processes. Dr. Michael Herbst studied business administration at the University of Göttingen. His projects and lectures have already taken him to the USA, Denmark, England, Poland, Spain, Belgium, Russia, Egypt, India, Singapore and China.

Thematic Focus Dr. Michael Herbst

Strategy development (corporate strategy, product and service strategy, innovation strategy and business models)
Innovation management and increasing innovative strength (innovation organization and process, harmonization of market pull and technology push)
Future-oriented organizational development (introduction of foresight, scenarios & trend management)
Customer centricity
Artificial intelligence, AI

Sample presentations by Dr. Michael Herbst

Digital Innovation
Artificial intelligence in innovation management
The 3 mantras of innovation management
The 6 patterns of success in innovation management
Caught between trends and scenarios - the challenge of the future
The future of services - curse or blessing?
Using future knowledge - How companies use market developments to their advantage
Increasing business success by taking customer centricity seriously!
Life and Work in an Era of Immersive Information Technology
The future of retail - Thinking action - Rule breakers and game changers

Get in touch now

Partner, Business Area Team Lead

Cologne, Germany