CRM Boostcamp

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With every interaction, you learn more about your customers and their needs. An elementary success factor for long-term customer loyalty is the trust-based and legally compliant management of this data in Customer Relationship Management (CRM).

Package M

For UNITY, a holistic customer relationship management system is much more than just a software solution. For the successful IT introduction of CRM systems, transformation is important at all levels -- strategy, processes, organization, IT and culture. You have to consider both analog and digital touchpoints, such as customer portals and eCommerce.

Over a four-week sprint, we identify potentials and topics for CRM system optimization or use these as a starting point for a CRM IT system selection.

Benefits of CRM Boostcamp

Digitalization Scope

Together, we identify the scope of the analysis based on your specifications and our expertise: from marketing to sales and service, including existing digital touchpoints such as customer portals.

Boostcamp Workshop

In a combined 2-day workshop, we analyze the processes and identify potentials and capabilities. Requirements are derived based on best practice impulses.

Use Cases

Based on our extensive experience, we derive overarching use cases and detail initial requirements for a CRM system.

Roadmap

Finally, the identified areas of action are prioritized and a roadmap for optimization is prepared.

Package M

Service Offering
Digital Customer Experience

Product
CRM Boostcamp

Duration 
Four-week sprint incl. 2-day workshop

Price
Starting from €24.900 

Your contacts for CRM Boostcamp

Dr. Dominik Fischer

Head of Strategy & Innovation

Paderborn, Germany
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Matthias Söllner

Senior Manager

Munich, Germany
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MBS Prof. Dr. Hans H. Jung

Principal

Munich, Germany
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Viviane Zimmermann

Partner, Head of Business Area

Munich/Stuttgart, Germany
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