The right strategy

for measurable growth and to achieve your business goals sustainably.

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Strategy

Growth requires strategy

In times of generative AI, platforms, start-ups and global value networks, a clear roadmap is needed more than ever to make a company future-proof and profitable. Together with UNITY, you will develop a future-proof strategy for your organization, individual roles and a strategy in transformation topics such as digitalization, platforms or e-commerce. In the process, we address both external market and technology impulses as well as your internal challenges in order to set binding priorities in the form of strategic goals and then derive an action roadmap. The strategy process brings together all relevant stakeholders, inspires through impulses and innovative workshop formats, and ensures that your resources flow into the specific measures that will make the greatest contribution to the success of your business. Our strategy development is results-oriented and aims to improve your operating result in the long term.

Customized approach

We take the time to understand your specific needs and adapt our consulting approach accordingly. This ensures that we develop a strategy that fits your organization.

Data-driven insights

We define strategies based on thorough data analysis. In doing so, we make recommendations based on our best practices, experience, and evidence-based numbers.

Pragmatic approach

We offer solutions that are not only theoretically sound, but also practical and implementable. We make sure that the defined strategy can be implemented by your organization.

Our consulting services for your successful strategy

Our consulting services for your successful strategy

Corporate strategy & functional strategy

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HR strategy

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Digitalization strategy

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IT strategy

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Smart City Strategy

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Sustainability strategy

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Consulting Services Strategy at a glance

Any change in the corporate environment, e.g. due to new competitors, technologies or platforms, means that corporate strategies or functional strategies need to be adapted. We analyze your current strategic position and develop a sustainable corporate strategy or functional strategy based on impulses. In doing so, we create clear guidelines for the portfolio, organization and market approach in order to focus resources and projects on the most important topics for the future. By actively involving your employees, we ensure that the corporate strategy is not just on paper, but is anchored in daily working and mindset. Our strategies are designed to maximize your ROI.

Key figures:

  • Cash flow, return on investment, operating margin, cost efficiency
  • Customer Satisfaction Score
  • Market share, market penetration rate, brand awareness

Your challenge:

  • Competitive pressure and new market requirements call for innovative business areas
  • Rapid technological developments force an adaptation of the current business

UNITY solution approach:

  • Determine the status quo: Analyze strategic parameters such as sales development and cost structures as a basis for decision-making
  • Consider future developments: Identify existing trends and developments, highlight opportunities and risks
  • Define target images: Creating a cross-functional vision and the resulting fields of action to achieve the strategic goals
  • Implement measures: Lean processes and clear responsibilities to involve the organization, close competence gaps and realize value contributions

A sensibly aligned HR strategy is crucial for corporate development and employee retention. We support you in developing a tailor-made HR strategy that positions the HR department as a value-adding partner within the organization. Based on your existing HR processes and framework conditions, we develop clear guidelines for HR management, define roles and responsibilities and identify important areas for action. This transforms your HR department from a reactive service provider into a strategic driver - with measurable success and a sustainable contribution to achieving your company's goals.

Key figures:

  • Employee Satisfaction Score, Employee Net Promoter Score, Employer Branding Score, Fluctuation, Retention Rate
  • Cost per hire, HR overhead costs per employee

Your challenges:

  • Missing or unclear HR strategy
  • Non-transparent guidelines for the direction of HR management, such as the selection of suitable HR systems
  • Reactive mode of action and lack of appreciation for the HR department

UNITY solution approach:

  • Development of an HR strategy based on existing strategies and framework conditions
  • Definition of HR's understanding of its role within the overall organization
  • Classification of the status quo in the target vision and derivation of necessary action requirements and initiatives

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The successful planning and implementation of digital transformation measures requires a holistic approach that focuses on the development of a comprehensive digital agenda. Our digitalization strategies are designed to efficiently harmonize effort and resources in your digital portfolio. The goals are a noticeable increase in performance in your business processes and improved customer interaction. In collaboration with the UNITY experts, you develop a digitalization strategy tailored to your specific needs that ensures measurable success in your digital agenda and effectively accompanies you on your individual path to digital transformation.

Key figures:

  • Increase in process throughput time through digital solutions, proportion of digitalized processes, increase in process efficiency, productivity gains
  • Quality of products and processes through digital solutions, Time to market
  • Cost savings, total cost of ownership, implementation costs

Your challenge:

  • Lack of transparency regarding the required level of digital maturity
  • Need to focus on goals and core areas of digital transformation while at the same time implementing them efficiently

UNITY solution approach:

  • Understanding your position: Conducting a digital maturity check and identifying value-creating processes and activities
  • Shaping the vision: Identification of future requirements and strategic derivation of digital fields of action as well as evaluation of sales and cost effects
  • Planning measures: creating division-specific digital roadmaps and implementing a tracking system for the effectiveness of the measures
  • Implement transformation: Implementation of holistic change management

We future-proof your IT by anchoring strategic goals in the target operating model and governance to ensure that your IT is agile, resilient and cost-effective for business success. Our approach aims to efficiently harmonize IT resources and investments in your technology portfolio. The goals include a noticeable increase in the efficiency and resilience of your IT processes. Our IT experts work with you to develop an IT strategy tailored to your specific needs that ensures measurable success and effectively supports you on your individual path to digital transformation.

Key figures:

  • Transparency on costs of capability structure and tech stack
  • IT efficiency, IT resilience, system uptime rates, incident rates, mean time to resolve
  • Number of security incidents

Your challenge:

  • Unstable IT architectures and simultaneously high security requirements for the system landscape hamper the technological infrastructure
  • Lack of clarity in the linking of business, digital and IT strategy
  • Technological progress and new business requirements demand a high degree of flexibility in the IT setup and responsibilities

UNITY solution approach:

  • Define operating model: Identify competencies, processes and the role of IT for holistic IT and data strategies
  • Set up enterprise architectures: Establish a stable IT infrastructure
  • Provide services: Set up cloud strategies and make and implement decisions relating to IT services
  • Ensuring cyber security: setting up an information security management system and security governance

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For a successful smart city strategy, we work with you to develop digital solutions that are tailored to the specific requirements of your city. Our approach aims to efficiently integrate innovative technologies into your urban management. The aim is to improve urban infrastructure and enhance the quality of life through intelligent traffic management systems, energy efficiency and improved public services. Clearly defined performance indicators make it possible to measure the success of these digital initiatives. Working with our experts in smart city solutions, you will develop a strategy that effectively supports your city on its path to digital transformation.

Key figures:

  • Utilization rate of digital services; infrastructure efficiency
  • Resource efficiency; process throughput time; request processing rate
  • Citizen satisfaction score
  • Safety index
  • Transparency of relevant information

Your challenge:

  • Increasing pressure to digitize in all areas of life
  • Lack of skills due to skills shortage, demographic change and scarcity of resources
  • Consideration of legal requirements and other framework conditions in relation to sustainability, health and urban development

UNITY solution approach:

  • Snapshot: Identifying the areas where the greatest leverage for digital use cases exists
  • Set goals: Developing a future vision of the areas of life within the city or municipality
  • Designing use cases: Building modern IT architectures and setting strategic, cultural and organizational guard rails
  • Involve society: Hybrid participation events for the active involvement of citizens
  • Realizing goals: Supporting the implementation of smart city projects

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A successful sustainability strategy requires an integrated approach. Our approach aims to optimize the use of resources in your sustainability portfolio and take into account relevant regulatory requirements for your company. The objectives include significantly increasing the environmental compatibility of your operating processes and ensuring compliance with regulatory legislation. Clearly defined performance indicators make it possible to measure these successes. Working with our sustainability experts, you will develop a sustainability strategy tailored to your specific requirements, ensuring measurable improvements and effectively supporting you on your individual path to a more sustainable future.

Key figures:

  • Carbon footprint; Energy consumption; Water consumption; Waste generation
  • Sustainable Investments
  • Improvement of relevant sustainability scores

Your challenge:

  • Clear positioning and empowerment in the area of sustainability in order to initiate change, shape the sustainability transformation and anchor fields of action in the company
  • Dealing with regulatory influences in the context of sustainability on your business

UNITY solution approach:

  • Determine the initial situation: Analyzing your business model and status quo in relation to sustainability activities using leading frameworks
  • Visioning sustainability: Develop vision and goals, taking into account company-specific priorities, scenarios and regulatory frameworks, and derive clear measures in the implementation plan
  • Thinking long-term: developing governance concepts and internal/external communication strategies for a successful long-term transformation

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Request now: Your future-proof strategy

Medical Strategy Setup (L)​
Future Business
3-4 Months

In addition to the S & M packages, we also provide support with a strengths-oriented strategy for individual departments.​

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Medical Strategy Setup (M)​
Future Business
2-4 Months

In addition to package S, we support you in identifying your potentials for growth and specialization.

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Medical Strategy Setup (S)​
Future Business
1-3 Months

We work with you to identify your strategic drivers and analyze your service portfolio to increase efficiency.

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Strategy Check with AI Scenarios
Future Business
2 Months

Validate strategic goals and identify specific adaptation requirements based on consistent future scenarios using AI support.

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Make an appointment with our experts

Depending on the topic, we provide you with the right experts. Select your preferred date from our calendar and discuss your concerns with our experts by phone or via Microsoft Teams without any obligation. We look forward to getting to know you!

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Project Stories Strategy

  • AI strategy harmonized across all departments
  • Customized, holistic and future-oriented personnel strategies for the individual Sparkassen branches
  • Comprehensive transformation program
  • Strategy development for St. Johannisstift Paderborn
  • Business transformation and digital advancement
  • Strategy check and implications: Future High-Tech Mobility​
  • Corporate Strategie 2027+
  • The Digital City worth living in – Padeborn's pulse beats Digitally
  • Strategy Implementation, Process Management, Leadership Alignment
  • EMtec IT Strategy Development
  • Development of Service Concept
  • Strategy development
  • Strategy & Roadmap Quality 2025
  • Identification of new business potentials with future scenarios
  • Setting a foundation for future-oriented innovation management
  • Strategy Development
  • Scenarios for the future of the marine business
  • Innovation Management – from Strategy to IT Implementation
  • Implementation plan for the sustainability strategy
  • Artificial intelligence in air traffic management – quantitative business model assessment
  • End-to-end digital transformation with the UNITY Innovation Alliance
  • Concrete use cases and relevant technologies identified
  • Cross-departmental development of a business unit strategy
  • Strategy and urban data platform
  • Digital Agenda - Consulting in Digital Strategy

Insights on the topic of Strategy

Your contact persons on the subject of strategy

Dr. Dominik Fischer

Head of Strategy & Innovation

Paderborn, Germany
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Kristin Korsmeier

Senior Team Lead

Munich, Germany
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Viviane Zimmermann

Partner, Business Area Lead

Munich/Stuttgart, Germany
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Dr. Michael Herbst

Partner, Business Area Team Lead

Cologne, Germany
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Philipp Wibbing

Executive Board Member

Paderborn, Germany
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