Contacts data-driven value creation
Daniel Gaspers
Head of Digital Services
Dr. Michael Herbst
Partner, Head of Business Area
Jan Carstens
Senior Consultant
Martin Kopp
Senior Manager
Data as fuel for your business success
Smart Data & AI
The amount of data a company generates today is greater than ever and constantly increasing. This data serves not only as raw material for insights and decisions, but also as fuel for innovations and competitive advantages. Realizing this potential, however, requires much more than the storage, evaluation and analysis of corporate data, as our UNITY Big Picture illustrates:
A clear and sustainable strategic objective and the evaluation of the data landscape as interdependent and mutually supportive elements form the starting situation. These elements are shaped by the overall infrastructure, access to technologies, the required operating model, taking into account all security-related requirements of each enterprise. The bracket of this quadruple is closed by the corporate culture and its people with the lived governance.
If these elements are aligned, data excellence can be achieved in the company and future business potential can thus be realized.
Hyperautomation is needed to optimize existing processes and business models. Hyperautomation is a business-oriented approach that connects and automates as many business and IT processes as possible. It does not describe a new technology, but rather a holistic approach to the optimized interaction of data, processes and systems. Existing knowledge is used intelligently and made available.
Decisions in many areas of the organization are still made by experts on the basis of specialist knowledge, many years of experience and a healthy gut feeling. However, the need for many quick decisions in the absence of knowledge requires an adapted approach to decision making: By using data, important insighs can be derived, knowledge can be transferred and business decisions can be secured.
The effective use and intelligent evaluation of data provide valuable conclusions for the design of efficient processes, customized products and personalized services. Early identification of bottlenecks in the value chain and the coordinated offering of smart products and services can have a positive impact on value creation, customer satisfaction and customer loyality, resulting in overall competetive advantages.
In addition to the future-oriented optimazion of existing processes, products and services, the analysis of extensive internal and external data sources can be used to identify changing needs and market trends at an early stage. These insights lead to the development of new markets or target groups. An increase in competitiveness through the development of new and innovative business models or through the monetization of data is made possible in this way.
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Project Stories Smart Data & AI
Head of Digital Services
Partner, Head of Business Area
Senior Consultant
Senior Manager
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