Software-driven Transformation

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- Consulting Services
- Digital Services
Software-driven Transformation

Software-driven transformation

We lead your software projects to success!

Increasing digitalization, technological progress and ever-increasing competitive pressure are making software a key success factor. In many industries, software is now the dominant component of the product – and is increasingly shaping the strategic direction of companies. They are becoming “software-driven companies”.

This development brings with it new challenges: customers and users expect innovative software solutions that are reliable, powerful and can be seamlessly integrated. At the same time, companies need to realize shorter time-to-market, build up new development skills and steer complex projects safely to success.

Companies need a clear and well-founded strategy to remain capable of acting in this area of conflict. The focus here is on the customer: what expectations and usage channels characterize your target groups – and what economic potential can be derived from this for your company?

On this basis, the business capabilities that your company really needs can be derived. Only then does it become clear which competencies should be strengthened internally and which should be specifically supplemented by partners. In this way, ongoing costs can also be reconciled with the expected benefits – as the basis for a sustainable, value-oriented development strategy.

UNITY accompanies you holistically on your way to becoming a software-driven company – from product development and organizational development to system and software architecture. Our cross-industry experience from numerous projects helps you to define concrete measures, empower your teams and sustainably inspire your customers.

Overview of the most important areas of action

Product Management

Successful product management combines a clear vision, a viable business model and a market-oriented pricing strategy. It is crucial that your products create real added value – for your customers and your company. We support you in designing your product strategy holistically: from the definition of convincing value propositions to scalable business models and optimal pricing. In this way, you create the basis for products that inspire, hold their own in the market and enable profitable growth.

Product Development

Digital products are convincing when they solve real problems, function intuitively and are technologically reliable. We support you in turning ideas into marketable solutions - from the initial sketch to validation and technical implementation. With interdisciplinary teams, agile methods and a deep understanding of business and user requirements, you will create a sustainable basis for digital services that will survive on the market – and can be continuously developed further.

Partners & Suppliers

No company has to do everything alone – strategic partnerships are a key to successful digital product development. They accelerate your time-to-market, open up access to modern technologies and help to keep development costs under control. Whether cloud services, open source solutions or specialized technology partners: We support you in building a powerful partner and supplier network – with which you can use synergies, leverage economies of scale and secure your ability to innovate in the long term.

Sales, After Sales & Customer Success

The success of digital solutions does not end with the product – it begins with clear market access and continues throughout the entire customer relationship. We help you to sharpen your go-to-market strategy, establish data-based sales approaches and focus your teams on selling digital services. Systematic user analyses and performance data not only increase product success, but also create more loyal customers and strengthen your long-term growth.

UNITY Digital Services Framework

Our Consulting Services Software-driven Transformation

Product Management

CPO as a service – temporary product management

Your challenges:

A digital service has been developed – but without clear product management, there is a lack of strategic control for sustainable market success.
It is difficult to further develop the product vision, business model and pricing in a structured manner during ongoing operations.
The lack of coordination between development, sales and customer service leads to obstacles to growth.
Market and customer requirements are changing rapidly - there is a lack of an agile, data-based management model to react flexibly and with foresight.

UNITY solution approach:

Provision of experienced Chief Product Officers who take responsibility and develop your digital products and services in an entrepreneurial manner
Sharpening and continuously adapting product vision, business models and pricing - fact-based and market-oriented, based on real user data
Coordination of all relevant teams and stakeholders for effective product development and market launch
Introduction of agile product management processes to react quickly to changes in the market
Planned knowledge transfer and structured handover to internal teams or a permanent CPO role - for sustainable product success and organizational maturity

Sales Enablement

Marketing digital services – with a clear go-to-market strategy and an empowered sales force

Your challenges:

Digital services are met with uncertainty both internally and externally – sales approaches are often not designed for digital business models.
There is a lack of a structured, implementable go-to-market strategy for new digital offerings.
The sales organization is not prepared for the argumentation logic, benefit communication and business models of digital solutions.

UNITY solution approach:

Development of a clear go-to-market strategy – including a sharpened value proposition, target customer segmentation, pricing and sales model
Empowerment of marketing and sales teams through practical training, toolsets, sales storylines and use cases
Integration of digital services into existing sales structures – for scalable marketing and sustainable sales development
Building sales maturity through clear roles, digital sales processes and close integration with product and marketing teams

Customer Success

Ensuring customer success – through data-based user understanding and continuous product optimization

Your challenges:

There is no overview of how and to what extent digital services are actually used and experienced.
Potential for improvement remains unrecognized for a long time or is not systematically pursued.
Customer success management is not established as a structured, data-driven function.

UNITY solution approach:

Development of proactive customer success management – to increase customer satisfaction, usage intensity and long-term customer loyalty
Use of user and product analytics to systematically evaluate usage patterns, feedback and key performance indicators
Data-based identification and implementation of specific optimization measures – for targeted further development of your digital offering and greater customer success

UNITY has provided us with excellent support in developing and integrating digital service solutions for specific customer needs, thus creating significant added value. We not only appreciate the UNITY team's ability to develop a strategy, but more importantly its ability to implement and translate strategy into concrete actions in a market. Its knowledge of hospital IT solutions, artificial intelligence in healthcare and the hospital market complements with our expertise very well and thus makes our cooperation very constructive and valuable.

Jörg Storre

VP Global Lead Life Cycle Management

Vifor Pharma

Added value of a software-driven transformation

Agility

Respond faster to market changes and customer needs – thanks to flexible structures and digitally supported processes.
Product quality & cost reduction

Increase the quality and performance of your software while reducing the use of resources – through leaner development structures and targeted optimization.
Competitive advantage

Open up new markets faster and drive innovation in a targeted manner – thanks to modern software architectures and shorter time-to-market times.

faster development cycles

lower development costs

fewer errors in productive operation

*averages

OPPORTUNITY "Boosting Digital Service Innovation”

Digital technologies are developing at a rapid pace, while competitive pressure and customer expectations are constantly increasing. Companies must not only assert themselves, but also grow sustainably in order to be successful in the long term. The key to success? Digital services. These create new, data-driven business models, increase efficiency through automation and strengthen customer loyalty with personalized experiences. However, success depends largely on how strategically and customer-oriented these services are implemented. Our OPPORTUNITY “Boosting Digital Service Innovation” offers decision-makers a practical guide to identifying, developing and optimally linking a company's key capabilities. The authors highlight seven booster capabilities that help companies to optimize innovation processes, shorten time-to-market and stand out from the competition with tailor-made solutions.

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Project stories in Software-driven Transformation