Digital services that inspire and lead to sustainable business success

...
- Consulting Services
- Digital Services
Service Factory

Service Factory

Implement digital services with our Software Factory and be successful in the long term!

Advancing digitalization is making digital products and services a key success factor. In saturated markets, they offer a scalable source of revenue that many companies are not yet exploiting. The key to success lies in service design: a holistic mindset that focuses on the needs and experiences of customers. Thsi is the only way to achieve positive results at every point of contact. This is how we support you:

Strategize: We work with you to develop a digital strategy that aligns your business goals and customer needs.
Design: Together we develop customized digital business models that match your strategy, fit into your architecture and create real added value.
Build: We prepare for successful implementation by developing digital products and services that strengthen your market position. We not only support you conceptually, but also with advice, action and code.
Grow: We ensure the long-term success of your digital services through continuous improvement and adaptation to market changes.

Whether you already have digital products and services in use or want to tap into new potential in your business model: we accompany you along the entire customer journey to shape your future in the digital space.

Overview of the most important fields of action

Personas & Story Mapping

Successful digital services require a focus on the needs, goals, behaviors and preferences of your customers.

We help you to design suitable personas for your customers and create the basis for the development of customer-centric digital services. Through the detailed analysis of your customer journey, we help you to better understand the needs, wishes and behaviors of your customers.

Throughout the design process, the personas are used to iteratively improve digital services and adapt design decisions.

New business models

Our experts are on hand to help you design your individual, new digital business model and identify the touchpoints with your customers at every stage.

We work with you to identify the right technologies and strategies to bring suitable digital services and products to the market and significantly increase your customer loyalty and business success.

Implementation

Based on the results of the customer journey and the needs of your customers, we work with you to identify the necessary business capabilities and functions of your digital services.

We use the story mapping method to help you break down these requirements in a targeted manner and plan the iterative implementation of the most important functionalities of your new digital services and products.

By using this method, we enable the development of MVPs for your new digital services and products in order to quickly obtain targeted customer feedback and ensure success.

Our Consulting Services in Service Factory

Development of digital products and services

Efficienty develop and scale digital products and customized software

Your challenges:

Market changes are having a noticable impact on your business model.
You want to respond to this and establish new digital services in your company.
You lack concrete starting points or inspiration for innovative business models as well as smart products and services

UNITY solution approach:

Identification of relevant customers, stakeholders and their needs
Development of a detailed product vision including a business model
Preparation of concrete implementation projects with validated technical foundations, e. g. IT and data architecture
Implementation of digital service with partners of the UNITY Innovation Alliance

Optimization of existing digital services

More impact – strategically developing existing services

Your challenges:

Your digital service is live, but is not fulfilling its full market potental.
User feedback shows weaknesses in functionality or experience.
Technical development or scaling is difficult dur to historically grown structures.

UNITY solution approach:

Analysis of user behavior, KPIs and technical fundamentals to identity specific optimization potentials
Optimization of the business model, development of a market-driven pricing model and calculation of a business case
Agile alignment with a view to scaling, market feedback and future requirements

DevTeam as a service

Flexible deployment of complete product development teams – focussed, well-coordinated, effective with the UNITY Innovation Alliance

Your challenges:

Intern capacities or skills are not sufficient to develop digital products quickly.
There is a lack of well-coordinated team that works together efficiently from the outset.
Building and managing a multidisciplinary team is time-consuming and resource-intensive.

UNITY solution approach:

Provision of a fully integrated, interdisciplinary product team on a temporary basis
Assumption of complete product responsibility – from UX and architecture to development, test management and quality assurance
Rapid scalability and seamless integration into existing structures and processes

High software quality through test management

With the UNITY Innovation Alliance, we take your test management to a new level – for stable and functioning software

Your challenges:

Lack of transparency about test coverage and progress
Insufficient integration of tests into the CI/CD pipeline
Customer feedback reaches the development team too late or unsystematically
Limited performance and lack of system stability

UNITY solution approach:

Development and introduction of clear test strategy according to ISTQB standards – with defined roles, responsibility and QA processes
Setting up CI/CD-Pipelines for automated tests, stable releases and shortened development cycles
Systematic collection, evaluation and return of customer feedback for rapid response to real usage problems
Complete test documentation and robust chains of evidence for reliable compliance with regulatory requirements (e. g. ISO, Automotive SPICE)

Increased efficiency

Sales growth

shorter time-to-market

*Averages

Added value of the Service Factory

Faster time to market

Shorten the time from the idea to a successful product launch through efficient processes and shorter innovation cycles.
Investment security

Minimize the risk of undesirable outcomes by integrating customer feedback into the design and development process at an early stage.
Everything from a single source

From the initial idea through development to the successful market launch – without friction losses, without handocers, with complete implementation from a single source.