Your challenges:

• Low market transparency leads to delayed responses to price volatility, fluctuations in demand, or new competitors—companies lose agility and competitiveness.
• A lack of valid market data causes planning uncertainties, overproduction, shortages, and inefficient use of resources along the value chain.
• Decisions based on internal assumptions rather than external data increase the risk of strategic mistakes in pricing, products, and market strategies.
• Imprecise market control impairs delivery capability and customer satisfaction—especially in the B2B sector—and prevents data-based positioning in the market.

Your challenges:

• Fragmented view of customer feedback in publicly accessible digital channels.
• Lack of understanding of the relevance of peer-to-peer reviews in management.
• Insufficient transparency regarding customer feedback and its impact on the company's bottom line.
• The quality of customer relationships is too dependent on sales.
• Lack of key performance indicators for customer loyalty and enthusiasm.

Your challenges:

• Prices are often based on costs rather than perceived customer value, meaning you are missing out on potential margins and revenue.
• Different customer segments theoretically pay differently, but in practice this is not the case.
• Competition and price transparency are increasing, putting constant pressure on margins.

Your challenges:

• Customers expect consistent experiences across all channels.
• Companies struggle with fragmented systems and processes.
• There is often a lack of complete understanding of the customer journey.
• Sales and marketing data are not sufficiently connected.
• Analog and digital channels are separated within the organization.
• A lack of transparency regarding customer touchpoints hinders control.

Your challenges:

• The visibility of your brand in generative search systems such as ChatGPT, Gemini, or Perplexity is not measurable or actively controlled.
• Traditional SEO is losing its effectiveness: Users receive answers directly from AI systems – your website is visited less frequently.
• Website traffic and conversions are stagnating or declining – do you know the reasons why?
• A lack of KPIs for AI-based visibility makes it difficult to implement targeted optimization measures and prevents effective positioning in the digital marketplace.

How do I set up a customer-centric strategy?

Your challenges

• Profitability is stagnating despite high investments in sales and marketing. There are difficulties in meeting customers' needs and expectations and in achieving a differentiating positioning in the market.
• Incoming orders are declining, and market preferences are changing. The company runs the risk of losing market share in the long term if it does not respond better to its customers' needs.
• Declining customer satisfaction leads to customer attrition among existing customers and can have a negative impact on a company's image.

How do I best understand my customers? 

Your challenges

• The channels through which customers interact with your company have changed due to new digital technologies.
• A standardized way of addressing customers is no longer enough, because customers expect personalized interactions.
• A more competitive environment has made sustainable customer engagement essential.

How can I market and sell my digital products? 

Your challenges

• The speed at which trends in digital sales are changing is challenging and you lack an overview of the existing technologies and platforms that are suitable for you.
• The evaluation and performance of new channels that current and future customers use to learn about and buy digital products and services is complex and difficult to predict.

How should I respond to customer feedback?  

Your challenges

• Although your company collects feedback from customers to understand their needs and expectations, you struggle to turn the insights into concrete actions.
• Your company is striving to establish a key performance indicator (KPI) to measure customer satisfaction that can be applied to all of your national subsidiaries. However, the question arises as to which specific KPIs are suitable for mapping the customer's perspective and thus ensure a conclusive measurement of customer satisfaction.

Read more about Customer Satisfaction

How do I most effectively use digital technologies to improve customer loyalty?

Your challenges

• The relevance of the use of digital technologies has increased enormously as seen in all of the past and current crises. This is shown by numerous projects and studies (e.g., Lünendonk 2022: The Market for Digital Experience Service in Germany).
• Digital technologies offer your company the opportunity to better present complex products to target groups through visual technologies (AR, VR, Metaverse), but also to collaborate with them more efficiently and create transparency.
• You have initial ideas for cross-selling and upselling smart products and services. However, you lack a sound strategic approach.