Your positioning in the platform economy

Together, we design and realize your platform strategy!

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Digital Platforms

Digital Platforms

Take your business to the next level with us

Digital platforms have already disrupted some industries and permanently changed them. However, many companies assume that platform business models will remain meaningless for their own industry. 

However, the large number of different digital platforms that are increasingly appearing on the market in almost every industry offers huge potential for all companies. Current analyses of our customers' ecosystems and networks show that at least one digital platform is already represented in their industry and is about to occupy relevant customer interfaces. Now is the time to act with your own platform strategy and your own digital business! 

Based on our cross-industry expert knowledge from consulting projects and close cooperation with top research institutions in the field of platform strategies, we will collaboratively develop your start in the platform economy with your own platform business. We provide your company with support from developing the platform idea, designing the digital business model to implementing the digital architecture. Together, we will take your business to the next level with a digital platform!

Consulting services Digital Platforms

The core questions about Digital Platforms

Your challenges

  • What do platform economics and digital platforms mean for my industry? 
  • What types of platforms exist? 
  • What are current best practices?

UNITY consulting approach

  • Analysis of your current ecosystem even beyond previous market boundaries
  • Overview of your own digital position and digital maturity

Your benefits

  • Identified opportunities and risks for your business 
  • A blueprint for your own start in the platform economy

Your challenges

  • What is your position in the platform economy?
  • What strategic goal are you going to set for yourself today so that your position will still be valid tomorrow?

UNITY consulting approach

  • Determine options to position your company
  • Design first platform ideas according to your positioning

Your benefits

  • Platform potentials for developing scalable digital business models
  • Focus on future-relevant customer interfaces that are critical for success 
  • Leverage to strengthen sales in your core business

Your challenges

  • What does your successful platform business model look like?
  • How can it be monetized?
  • What influence does it have on your existing business?

Your benefits

  • A digital ecosystem to secure the market and develop it
  • Monetarization potentials & cost overview
  • A business case for evaluation

UNITY consulting approach

  • Utilization of UNITY business model and platform patterns
  • Application of the UNITY Platform Canvas with integrated business cases

Your challenges

  • Realize your platform business!
  • What requirements need to be met for the platform architecture?
  • What skills are required of you?

Your benefits

  • A specified roadmap, from MVP to scaling
  • Control of your digital capabilities
  • An implemented IT architecture, integrated into your system landscape

UNITY consulting approach

  • Utilization of the UNITY Digital Capability Map
  • Support through our technical and implementation-oriented consulting approach

UNITY Canvas for Digital Platforms

Core Interaction:
The platform strategy determines the platform service with the matching algorithm as a unique selling point.

Platform Community:
The right combination and size of platform community vary depending on the project and industry.

Benefits:
Platforms make business scalable, but the indirect benefits are underestimated.

Infrastructure:
Well-developed platform governance aligns the modular IT architecture with the business model.

Partners:
Value creation happens in networks that should be used for optimized service and faster growth.

Costs:
The cost structures of digital platforms are specifc, but they can be modularized in the same way as IT architectures. 

Project stories Digital Platforms

  • Artificial intelligence in air traffic management – quantitative business model assessment
  • Fair Value Opinion – AI in Air Traffic Management
  • Award-winning sustainability project
  • Business model development
  • Further expansion of a B2C platform business model for B2B partners
  • Identification of new business potentials with future scenarios
  • Guiding numerous Microsoft Partners into the Business of the Future
  • Development of a Digital Service Business Model

Your contacts for Digital Platforms

Dr. Dominik Fischer

Head of Strategy & Innovation

Paderborn, Germany
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Sebastian Befeld

Head of Business Area

Paderborn, Germany
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Dr. Michael Herbst

Partner, Head of Business Area

Cologne, Germany
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Julia Küker

Manager

Cologne, Germany
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Philipp Wibbing

Executive Board Member

Paderborn, Germany
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