I have been a consultant at UNITY since 2011 and currently hold the position of Principal. I have managed numerous projects and have now helped more than 100 companies successfully align themselves with the markets of today and tomorrow. In addition, as an MBS professor in the field of international marketing at Munich Business School, I prepare school leavers and experienced decision-makers from all over the world for the next step in their future professional lives. In order to create an innovative platform for exchange between practice and science, I founded the MBS Connected Vehicle Lab in 2015 together with managers from industry and start-up companies.
In my free time, I am a passionate motorcyclist. This year, I am going on a week-long tour to Biarritz for the Wheels & Wave Festival, where customizers of all motorcycle brands meet every year to celebrate a very special lifestyle with their bikes. I also find room for creativity in making music.
I have also recently discovered painting as a form of emotional expression. I enjoy experimenting, trying out different techniques, and exploring non-representational painting techniques and forms. The world around us, but also within ourselves, is full of mysteries waiting to be discovered and explored. Painting is also a process in which a change of perspective always provides new approaches.
Location: Munich
Field: Digitalization
Role: Principal
