In an increasingly digitalized and globalized world, companies are facing major challenges: digital technologies are developing at a rapid pace, while competitive pressure and customer expectations are constantly increasing. Companies must not only assert themselves, but also grow sustainably in order to be successful in the long term.

The key to success? Digital services. These create new, data-driven business models, increase efficiency through automation and strengthen customer loyalty with personalized experiences. However, success depends largely on how strategically and customer-oriented these services are implemented.

The new OPPORTUNTIY “Boosting Digital Service Innovation ” offers decision-makers a practical guide to identifying, developing and optimally linking a company's key capabilities. The authors highlight a total of seven booster capabilities that help companies to optimize innovation processes, shorten time-to-market and stand out from the competition with tailor-made solutions.